On- and off-screen couples that inspire love of different kinds [dropcap letter=”B”]eing a celebrity nowadays goes hand-in-hand with being under the watchful eye of the public, with constant speculation over who’s wearing what at the red carpet, who said what on a television show and the question that draws more intrigue than any other: Who’s dating who?
While the entertainment world is full of interesting personalities that people just can’t help but try to learn more about, most stars do what they can to preserve and protect their lives as private individuals. Thus, when news of stars getting together on a more intimate level hits the blogsphere – especially in the Korean entertainment industry – the event becomes so controversial that news outlets will sometimes label them as “scandals.”

Because such revelations entail a great deal of responsibility, many celebrities are careful not to prematurely reveal their relationship out of fear that theirs will be plagued with speculation and scrutiny. In light of this reality, there are others that actually welcome the prying eyes of the public and are not afraid to show off their relationship, unafraid to weather the media storm.
Kim Soo Hyun
In 2013, Korean drama fans found themselves squealing at the sight of Kim Soo-hyun and Jun Ji-hyun, the actors who personified the characters of alien scholar Do Min-joon and the top star Cheon Song-yi in the drama series “My Love from the Star.”
The two performers’ strong on-screen chemistry was first demonstrated in the top-grossing, star-studded film “The Thieves” in 2012. Because the pair had such a good working relationship in the movie, reports emerged that Jun was responsible for convincing Kim to take on the male lead role in her highly anticipated television comeback project, one that would come 14 years after her first appearance in the 1999 show “Happy Together.”
Even with their 7-year age gap, the couple showed no apprehension on screen and were highly entertaining together in “My Love from the Star.” While their loving gazes would only happen if a script demands them, these two exemplified the magic of simple, pure affection toward another person.
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Young fans all over Korea were shaken when it was finally confirmed that charismatic actor Lee Seung-gi was in a relationship with vocalist YoonA of the popular music group Girls’ Generation.
As two of the most sought-after young celebrities in the industry today, news of their coupledom has sparked curiosity among fans and non-fans alike: What are they like in private? What kind of advice do they give each other? How do they show affection to one another? The reporters have certainly not shied away from asking them intimate questions at every opportunity. Keen to keep their relationship private, however, the two have been mum and have chosen not to comment on their personal lives, leaving their public followers in the dark.
While some fans end up feeling betrayed by stars’ reluctance to discuss their relationships with other celebrities, Lee and YoonA have managed to keep their relationship private, a decision that has earned them respect among their fans for their efforts to protect one another from the press.
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While other relationships are plagued by constant criticism, some couples, such as Sean of the hip-hop duo Jinusean and actress Jung Hye-young, are flooded with praise.
Facing life as a celebrity couple, the two have been under the watchful eye of the public right from the start. Since their union in 2004, the two have transitioned from being the model couple to being the model family, raising four beautiful children together. Having recently celebrated their 10th anniversary, the pair is a testament to the fact that it’s possible for relationships in the entertainment industry to stand the test of time.
Apart from heading up a famous family, Sean and Jung are also notable for their active participation in various charities, causes that they have been very vocal about. From sharing their wealth and sponsoring hundreds of children in developing countries through the charitable organization Compassion Korea, to supporting couples who couldn’t fund their wedding ceremony through their leadership of the Happy Family campaign, Sean and Jung set an example to many people that love is strong enough to move mountains.Actor Kim Soo-hyun is, reportedly, trying to cancel a commercial contract made in China after shooting the ad has stirred up mounting controversy here in Korea. (image: Kim Soo-hyun and Jun Ji-hyun from “My Love from the Star”)
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SEOUL, June 22 (Korea Bizwire) – Jun Ji-hyun (Jianna Jun) and Kim Soo-hyun, South Korean Hallyu superstars and most sought-after celebrities nowadays, have been in serious trouble for their recently sealed contract with a Chinese company.
The famous duo from “My Love from the Star” signed an ad contract with a Chinese mineral water maker Hengda Bingquan and recently shot a commercial for the drinking water made by the company — Jun in China earlier this month and Kim in Korea quite recently .
However, there emerged controversy over the company’s water source; It turned out that the water company listed the water source as “Jang Bai Shan, ” and this “name of the origin” for the branded water put the Korean heart throbs into under harsh criticism from the Korean people.
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Jang Bai Shan refers to Mount Baekdu(Paektu) or Paektu Mountain, a symbolic place among Koreans; Koreans consider Mount Baekdu as the place of their ancestral origin and as a sacred mountain.
The mountain, straddling North Korea and China, is the starting point of the backbone of the Korean mountains to the south. And Ahn seung-il, a renowned mountain photographer, has once famously said “Mount Baekdu holds the soul of Korean people.”

In Chinese, the mountain itself is known as Jang Bai Shan or Changbaishan (meaning “perpetually white mountain”) and to the eyes of China, or Chinese leadership to be more specific, Jang Bai Shan belongs to one of China’s history, not Korea’s, from this the dispute begins.
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In fact, calling Baekdu Mountain as Jang Bai Shan has been aggressively pushed as part of China’s “Northeast Project” that stirred up a great deal of controversy and intense protests from the Korean government and civic groups in the past.
Paektu, Baekdu, or Changbai Mountain is an active volcano on the border between North Korea and China. At 2, 744 m (9, 003 ft), it is the highest mountain of the Changbai and Baekdudaegan ranges. It is also the highest mountain on the Korean Peninsula and in northeastern China. A large crater lake, called Heaven Lake, is in the caldera atop the mountain.
China’s “Northeast Project” is a national academic project launched in 2002, whose aim is to confirm that northeastern China, including early Korean kingdoms — such as the ancient Korean kingdom of Koguryo or Goguryeo — that once were located there, has always been under the Middle Kingdom’s control.
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In other words, Jang Bai Shan is a signature gesture by the Chinese government to rewrite the Northeastern Asian history and to that end, to incorporate Koguryo (Goguryeo) into part of ancient Chinese territories.

Taking into all the proceedings into account, the South Korean superstars’ endorsement contract for a Chinese brand which openly mentions the water source as Jang Bai Shan — not as Baekdu Mountain — can amount to acknowledging and even siding with the Chinese government’s effort to rewrite the history, argues some Korean fans.
Local fans criticized their commercial contract for the brand is as good as accepting an offer from a Japanese company which publicly claims “Takeshima” as one of their territories. Takeshima is a Japanese word for Dokdo, South Korea’s cherished islet, and the place has played a perpetual flashpoint in Korea-Japan relationships throughout the modern history.
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But other fans are objecting the widespread criticism by saying “To claim Jang Bai Shan to be associated with China’s Northeast Project has gone too far. The name of Jang Bai Shan appeared more than two thousand years ago in several Chinese literature.” And “For that matter, Jun and Kim’s shooting ad for the Chinese brand that mentioned Jang Bai Shan as the source of their branded water has nothing to do with their patriotism of a sort.”
The project is run by the Chinese Academy of Social Sciences (CASS) and is carried out by the provinces of Liaoning, Jilin and Heilongjiang. Due to its claim that the ancient Korean kingdom of Koguryo was part of China, the project met fierce resistance from Korea.
Whatever the merit of the rising controversy, the agency for the Korean celebrities seems to assuage the public outcry as they plan to revoke the contract even though the cancellation might cause huge penalty cost and punitive damages.

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Reportedly, Kim Soo-hyun’s management agency expressed their apology for not doing thorough check-up on the water source. “We feel very sorry for not having checked the water source and the related matter more carefully. We will be more prudent whether there is any issue at stake when we make contract commercial ad contracts from now on.” announced Kim’s agency.
It is reported that Jun and Kim already finished their shooting of the ad for the branded water and received 1 billion won for the commercial. But they are seeking
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